The Coffee Club New Zealand, one of the country's largest and fastest growing cafe chains, has brewed up a sponsorship deal with TVNZ that positions the brand as the title sponsor of the Good Morning show. The Coffee Club brand will be visible at various points during the weekday show, which returned to TV ONE on 10 February at 9am. The brand will also appear on the TVNZ Ondemand website.
The sponsorship will draw attention to new 'Good Morning Combos' - fresh, new brunch deals being offered by The Coffee Club cafes throughout the country.
Director and Marketing Manager of The Coffee Club NZ Andy Lucas explains that Good Morning is a natural fit for the successful and steadily growing cafe brand. "It presents us with a unique opportunity to connect with a very specific audience - people, especially women, who are at home or available during the day. The Coffee Club is perfect for mums who want a mid-morning break and a bite to eat with friends in a relaxed environment. It's also ideal for people working from home that want to use a local cafe for a meeting over brunch."
"The sponsorship will also help us communicate that we're about more than just excellent coffee," adds Andy. "We want people to know that quality breakfast, brunch, lunch and dinners are available at any time of the day. The new 'Good Morning Combos,' which offer great taste and quality as well as being very good value, are going to be especially appealing to the steadily growing New Zealand brunch market."
TVNZ's GM of Media Solutions and Insights Lyndsey Francis says, "We're delighted to have The Coffee Club as a partner to Good Morning. There is a clear synergy and natural fit for our viewers offering real value to the brand."
Tactical Media has been integral in brokering the sponsorship deal between the parties. Its media strategist Scott Graham says, "We identified the 'brunch' period as an off peak time with potential growth opportunities for The Coffee Club. We think the 'Good Morning Combos' will resonate with the consumer and motivate them to head into their local The Coffee Club cafe. The Good Morning sponsorship is a really good example of how targeted media can be used to assist a specific marketing objective. It has the potential to be used across multiple platforms."
The Coffee Club opened its first store in New Zealand in 2005, and has grown rapidly since then, opening new stores all over New Zealand. There are now 49 cafes open across the country providing good food, great service and excellent coffee in a modern and relaxed setting.
The Coffee Club will be opening its 50th New Zealand store in early 2014.